Soon, we’ll have landing pages on with company overviews and videos. In our playlist section, you’ll notice playlist from manufacturers, press and retailers that are searchable by the public complete with their company logo. Continued support includes provisions for our partners to be interactive on Qobuz. This is good for Qobuz, but it’s also good for expanding interest in Hi-Res and the audio industry. While still predominantly audiophile, Qobuz is more mainstream than it was last year, but not nearly as much as it will be next year. This and a great team all focused on the same goals have helped solidify our position in the market. There’s nothing like interacting with music lovers on a personal level and letting them experience Qobuz for themselves. Panels, flash DJ sessions, music events, Streaming Music Matters seminars and having a large presence in the headphone arena have all had a great impact. Even before the launch, we were sponsoring most of the audio shows in the US. The attention to the industry coupled with all of the additional editorial, industry support and being geared toward the music lover is paying off.ĪH: What’s it like marketing to both the core audiophile and the mainstream? How do you tackle that puzzle?ĭS: Another huge positive has been being on the road and supporting the audio industry from a grassroots level. Qobuz seems to be at the cool kids table.
We don’t have quite the reach of Amazon, but in terms of feedback, articles and position, we are immediately recognized as better than say a Spotify or Apple music, or even Amazon. However, actual numbers dwarfed our expectations after the price drop. How did the numbers match up with your expectations?ĭS: At first, we were meeting, or coming close to expectations. I want to send Bezos a dozen roses just for coming out with the messaging.ĪH: Qobuz had a solid launch. Since Amazon started touting their HD, the promotion of high resolution on their part helped advance our message two, three years – by my estimation. The best thing about Amazon coming into the market is recognition of Hi-Res on the whole. With the new pricing, every important metric improved and we’re moving beyond the audiophile alone.
Now more mainstream music lovers are willing to give Hi-Res a try without having to spend much more than a Spotify user.
Paid annually, a year subscription is actually cheaper than Amazon, at only $12.50 a month. And so instead of staying at $25 a month, we were able to renegotiate with partners and match their price at $15 per month. Amazon launched their HD service several months ago. We’ve reached an apex where not everyone has necessarily tried it, but at they least know Qobuz, what it is and there is interest and support from the audiophile community as a whole.ĪH: Both Qobuz and Amazon were subject to a bit of a price change this year, can you tell me a little about that?ĭS: Yea. Now everybody in the audio industry knows who we are and many are recommending Qobuz on a consistent basis. For many months, this was the recurring question, however, we’ve made great strides.
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We are finally to the point where people have stopped asking me “what is Qobuz?” or how to pronounce it. Audio-Head got a chance to catch up with US representative David Solomon at the recent Florida Audio Show and drill into some of the finer details of the past cycle for Qobuz.ĪH: We here on the one year anniversary of the US Launch of Qobuz, can you tell us what’s happened with the company in that time span?ĭS: Lets see. Most noteworthy of course is the drop in price for the high resolution Studio Premier streaming tier from $25 down to $15, but the streaming landscape continues to evolve and grow as more players enter the burgeoning field of what is sure to fully replace downloaded music in a few short years.
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Valentines Day marks the first full revolution around the sun since the audiophile-friendly platform was first launched in the US, it has been an interesting 12 months of growth for the France-based company. It almost seems strange that the one year anniversary of high resolution music streaming service Qobuz has already crept upon us.
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